An Introduction

The current trend in the Startup world is to be Data Driven. Tracking metrics which are actionable is immensely important as Startups need to find a way to the right product before the VC money runs out.

There are a plethora of data tools available to us, these products cater to different needs of the Analytical life cycle of a company. These needs can be classified to Product Analytics/Data Integration/Data Warehousing.

While we do have a number of tools in the Data ecosystem, what we lack is a unifying framework to allow for end to end analytics right from building the underlying data infrastructure to building dashboards on a BI (read what BI is all about here) tool.

Gleb Mezhanksy, on the DataFold blog has presented his ideas around a unifying framework for analytics.

In this series, we are going to dive deep into the concepts presented within Gleb’s framework by applying Analytics on our hypothetical ecommerce company Digiteria Inc.

Stay tuned for the next parts in the series!